Fallon replaces BBDO for Chrysler
Chrysler has hired Publicis Groupe's Fallon to take on the creative work for the Chrysler brand . The automotive company's contract with BBDO comes to a close next month, and Fallon has high hopes in their leap back into the car market. Fallon previously worked with BMW and is widely known for their popular BMW Films branded-entertainment. Since the departure of their account with BMW in 2005, Fallon has fought for more work within the automotive industry.
More exciting news from Chrysler and their fresh creative department comes from Dallas, where the Richards Group has been awarded responsibilities for Dodge's Ram brand. Also, in Southfield, Mich., GlobalHue has been put in charge of the Jeep brand. AdAge covers the story:
A promising future seems to be in store for Chrysler's design work. I'll be keeping my eyes open for some new and interesting ads coming from this shift in talent.
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