JetBlue launches 'Gift Guide'

JetBlue Airways is launching a holiday gift guide spoof to persuade customers to fly with them instead of other airline companies.

The comical gift guide includes things that customers would need in they chose to fly with another carrier. This includes a "knee jockey," basically a bra for your knees, that holds up your knees during flights so they don't get beat up by the seat in front of you. This illustrates JetBlue's feature of having more legroom than competitors. Other unique 'gifts' can be found here.

The gift guide is, of course, "a joke," said John Amato, president of New York-based Show Media, the ad agency that worked alongside JetBlue to create and execute this idea.

This type of radical advertising is no stranger to JetBlue, a company familiar with wrapping busses in giant advertisements and passing out ads from New York town cars. Their campaign will no doubt be noted by all who are exposed. I think it's a fantastic idea and I'd love to see more ad companies taking after JetBlue's creativity.