H1N1 vaccine pushed by government
The federal government Monday launched a new PSA to urge Americans to get vaccinated for H1N1. The PSA, called "Together We Can All Fight the Flu" has seven different 30-second commercials and three different radio spots to look out for. The message will also be displayed in online banner ads and outdoor ads.
Produced by Merkley and Partners, New York, the campaign is created as a joint effort between the Department of Health and Human Services and the Ad Council. The PSA is aimed at hard-to-reach populations that may underestimate the severity of contracting H1N1. AdAge has more on the story:
According to the Centers for Disease control, 22 million Americans have been infected with H1N1. Of that number, nearly 4,000 people have died because of the swine flu. The TV spots feature the highest priority groups for the vaccine, including pregnant women, children, and young adults.
The Department of Health and Human Services is hoping that these ads will connect with viewers and spread the message about the importance of getting vaccinated.
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