JetBlue Airways is launching a holiday gift guide spoof to persuade customers to fly with them instead of other airline companies.
11 December 2009
Dockers is starting a new campaign called, "wear the pants." The mission is to bring khakis back and market them as "versatile" and "masculine." Dockers, a unit of jeans company Levi Strauss, is aiming to put some life back into the market for their golden pant wear. The global marketing VP and the mind behind the campaign, Jennifer Sey, wants to bring men away from their jeans and back to khakis.
"The brand certainly hasn’t gone away," Sey says. "But the category’s been in significant decline. ... Men are replacing their khakis at about half the rate of their jeans . . . [With the new campaign, we are aiming to position it as] a well-loved and essential item rather than [how it’s perceived now], which is [a pants that’s sold] at a commodity price point, for the most part. We want him to fall in love with khakis again."
BrandWeek has more on the story here.
With new colors, styles, and slimmer, more modern fits, we'll see if the khaki movement progresses. It sounds like Dockers might might a concoction for success, but only the future will tell.
Posted by Daniel Silverman at 12:18 PM
Posted by Daniel Silverman at 12:10 PM
The federal government Monday launched a new PSA to urge Americans to get vaccinated for H1N1. The PSA, called "Together We Can All Fight the Flu" has seven different 30-second commercials and three different radio spots to look out for. The message will also be displayed in online banner ads and outdoor ads.
Posted by Daniel Silverman at 11:45 AM
Anomaly will be taking over Sony Europe's $80 million advertising account. This was announced by Ben Moore, Sony Europe's VP of communications, earlier this year. Sony Europe will move on from their partnership with Fallen in their creative department. The famous "Balls" spot for Sony Bravia was created by Fallon, but Sony has now decided to change direction with Anomaly.
Posted by Daniel Silverman at 10:59 AM
A study confirms that the most popular as well as the most used word over the past 11 months is "twitter." This study, performed by Texas-based group, The Global Language Monitor, tracks linguistic trends. They then count the number of times these words appear on the internet and in other media.
Posted by Daniel Silverman at 10:34 AM
05 December 2009
In a world that revolves around technology being at your fingertips, advertisers are finding that using iPhone apps to promote brands is more difficult and less effective that originally thought. This was confirmed by a study for AdAge by Porter Novelli and partner Crimson Hexigon which examined several branded apps and the resulting online chatter.
Posted by Daniel Silverman at 3:22 PM