30 November 2009

Tiger Woods' privacy

Tiger Woods was involved in a single-vehicle crash in his Cadillac Escalade early Friday near his Florida home. Sustaining only minor injuries, Woods will have a quick recovery.


The end, right?

Not exactly. The media is digging for an explanation and the police are investigating the incident with no real reason for believing a crime took place. Not helping his case, Tiger released only a vague news brief saying little about the accident. The report also noted that he will not appear at any more tournaments during 2009, but will return to competition in 2010. More can be found at CNN:


Tiger is also refusing to speak to police or the media about the incident. As a major athlete and image for international brands, many are demanding answers. Woods, however, says "this is a private matter, and I want to keep it that way...the only person responsible for the accident is me."

There's no question that Tiger's PR people could have handled the situation in a more open and honest way. While Woods has the right to privacy, he is a famous figure who would benefit from being open with the public and sharing his mistakes. If it truly was just a car accident, his openness and cooperation would lead to the strengthening of his reputation rather than the potential harm this incident may cause.

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