Walmart Blog? Really?
A revolutionary and sophisticated new blog has hit cyberspace!
It's called "People of Walmart," and you guessed it - it allows people to converse about individuals who shop at Walmart. The blog allows people to joyously upload, rate, and even comment on photos on the blog's pages. Ad Age exposes the riveting story:
http://adage.com/digitalnext/article?article_id=138886
Walmart has kept quiet so far, and Ad Age seems to think any act on their behalf will have a negative effect on their reputation. Walmart may issue a statement on the matter, but it's likely that they'll be just fine sitting on the sideline for this one. The bloggers that are making comments about how a certain shopper's mauve satchel doesn't go with her leopard-print vest probably won't have too much of an impact on whether or not mom buys the frozen pizza and the $5 movies from Walmart. In fact, the blog may even encourage people to trek to their local roll-back habitat and perhaps make a purchase or two in an effort to catch a customer in a laughable outfit.
This will certainly blow over without blemishing the corporation's reputation.
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