Sigg Bottles
The customer doesn't seem to come first for one brand of "eco-friendly" beverage bottles. Sigg is the maker of trendy metal bottles that were designed to take the place of earth-harming plastic bottles. However, after some fancy (deceptive) messages from CEO Steve Wasik, we find that the metal bottles produced all the way until August 2008 contained the dangerous plastic compound BPA. Ad Age uncovers the mystery:
A lack of transparency within the company seems to be doing just as much damage as the tainted bottles the company has produced. Customers and loyal Sigg buyers may feel like they aren't valued as much by the company when the leadership at Sigg is unwilling to openly display their activities and efforts to get to the bottom of this issue. The company needs to open up and show their customers exactly what they're up to if they want to see any chance of bottling up and disposing of their troubles.
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