Sony picks Anomaly over Fallon
Anomaly will be taking over Sony Europe's $80 million advertising account. This was announced by Ben Moore, Sony Europe's VP of communications, earlier this year. Sony Europe will move on from their partnership with Fallen in their creative department. The famous "Balls" spot for Sony Bravia was created by Fallon, but Sony has now decided to change direction with Anomaly.
"We have enjoyed a highly successful relationship with Fallon during the last six years. ... During that period, however, the marketing landscape has changed ... now is an appropriate time to take stock and review our agency partnerships," Moore said.
AdAge has more on the story:
Anomaly has remained in the shadows until now, but Sony handpicked the little-known agency to leap into mainstream creative work. As for Fallon, this is a huge blow to their business.
The future is looking up for Anomaly and Sony Europe. As they start their journey together, keep your eyes peeled for new creative material coming from their direction.
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